STORY

What time is it?

25:01.

What’s beyond dusk and dawn, when days run in a circle, and time runs in a straight line . ..?
Drift off the clock, the calendar, and enter 25:01.
Not a day, not the night.
The extended time and space in your head;
where old scents float in a glass chamber of a museum.
Off-record. Off-limits. Timeless. Echos in finer tunes. In your head. 

 

EPICHRON

launched in 2024 and rooted in Hong Kong, a modern experimental fragrance brand redefining the art of perfumery. Designed as a platform for boundary-pushing perfumers, it’s where bold ideas and creative freedom collide. Each scent is a journey into an “outer” dimension — a space where fragrance becomes a medium for exploring the unconventional and the unknown. EPICHRON is more than a brand; it’s a portal for those ready to unlock new dimensions of scent and imagination.